課程資訊
課程名稱
廣告專題研討
Seminar in Advertising 
開課學期
106-1 
授課對象
管理學院  商學研究所  
授課教師
練乃華 
課號
MBA7011 
課程識別碼
741 M3020 
班次
 
學分
3.0 
全/半年
半年 
必/選修
選修 
上課時間
星期二7,8,9(14:20~17:20) 
上課地點
管一403 
備註
本課程中文授課,使用英文教科書。
限本系所學生(含輔系、雙修生) 且 限碩士班以上
總人數上限:20人 
 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

Important Note: If you are unable to register for this course online, please come to the first class on Sept. 22, 2016 and the instructor will provide you with the access code for registration.

Course Description:
This course examines the use of operations and innovations as competitive weapons. The emphasis is on the successful development of products, manufacturing process, and supply chains to create, deliver, and sustain value for an innovation-driven organization. The course proceeds from broad discussions of operations strategy to assessment of specific strategies (product conceptualization and planning, product design and development, outsourcing vs. in-house, supply-chain design, market and consumer analyses, etc.) to discussions of how those strategies can best be implemented over time. A key objective of the course is the development of operations and innovation strategies which are integrated with the overall business strategy of an organization as well as the other functional strategies such as marketing, information technology, and human resources. 

課程目標
待補 
課程要求
This course is restricted to MBA or upper-year undergraduate students. 
預期每週課後學習時數
 
Office Hours
 
指定閱讀
 
參考書目
待補 
評量方式
(僅供參考)
   
課程進度
週次
日期
單元主題
無資料